Dos Equis New ‘Most Interesting Man’
Dos Equis introduced its new Most Interesting Man in the World, French actor Augustin Legrand. Legrand will replace Jonathan Goldsmith, who retired from the role earlier this year after a very public fallout with his management.
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The brewer calls Legrand’s more hands-on adventure seeking approach a “contemporary twist to the legendary character.” said Andrew Katz, VP of Dos Equis marketing.