Coca-Cola Rides The Bull With Warren Buffet While Pepsi is Ready to Hibernate
While Pepsi is experiencing their worst social media moment its history following the epic fail commercial with Kendall Jenner, Coca-Cola went in a 180 degree different direction with finance icon Warren Buffet. Buffet is a huge fan of Cherry Coca-Cola. So much of a fan, that he’s allowing the company to use his face on the soda’s promotional packages in China. Coca-Cola asked Buffet if he was willing to allow the company to use his face for promotional purposes, which he agreed.
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Buffet’s investment firm Berkshire Hathaway is the soda company’s biggest shareholder, with a stake worth of $17 billion. The investor will not be paid for the promotion Buffet once said that he was “one-quarter Coca-Cola,” admitting that he drinks five cans of Coke a day.
Feature image: http://www.coca-colacompany.com/