Kodak Shares Surge After Company Joins Cryptocurrency Craze
130-year-old company Kodak is just the latest business to add language about blockchain or cryptocurrency into their names and saw shares double Tuesday, closing at $6.80. The platform is called KodakOne and is “a new economy” for photographers to license their work and receive payments, the company said. It is expected to “empower photographers and agencies to take greater control in image rights management,” according to the press release. In other words, it will help photographers register and license new and old work.
According to The Verge, the currency, called KodakCoin, is meant to create a new economy for photographers to receive payment and sell work on a secure platform.
Also published on Medium.